This panel session discusses the reshaping of the mobile industry. For over 25 years, the wireless industry has delivered value to consumers by investing and innovating in technology and business models for voice and data services. Today, network operators, device manufacturers and their supply ecosystems are in the midst of a deep seismic change as consumers migrate strongly towards content and services provided by Web and digital media brands. Given the growing high quality, high-bandwidth, wide-area coverage, how will operators change to remain successful; and how will they continue to make acceptable returns on investment while investing in tomorrow's networks? With operating systems, user experience and content ecosystems driving the device agenda, what is the future for manufacturers in this reshaped landscape? How can they innovate and adapt for an Internet-driven future?